Built a Halloween costume generator that was based on trending hashtags. The costume generator leveraged notable persons, emerging fashion styles and internet slang to produce a four-piece shoppable outfit for people looking to solve the problem of what to wear on Halloween. The product was also designed to be a potential revenue channel with earnings from affiliate and fashion partners as a potential earning model. I launched Halloweird with the team at Use All Five. Later this costume generator inspired Google’s Freightgeist product (2x Webby Award Winner).